CONCEPT & DESIGN
 

This architectural master thesis explored the design of an approximately 500,000 sq ft high-density mixed-use development in Mashhad, integrating a five-star hotel, commercial spaces, residential units, and public areas within a unified urban complex.

The central design concept was to create more than a collection of buildings and functions. The project sought to establish an inviting urban environment—a place where visitors and residents could pause, gather, interact, and experience a sense of place within the intensity and movement of a major tourist destination.

The design process was developed through three interconnected phases. The first focused on establishing the architectural and urban concept, with particular attention to public space, pedestrian movement, social interaction, and the relationship between the different components of the development.

The second phase examined the functional organization of commercial environments, including user needs, spatial relationships, circulation patterns, and cultural expectations. These studies helped define how retail and public functions could be integrated with the hotel and residential components while maintaining the functional requirements and identity of each use.

The final phase expanded the research through comparative studies of international commercial and mixed-use developments, together with established design standards and relevant precedents. The findings informed the final architectural strategy, creating a development in which hospitality, commerce, residential life, and public space operate as parts of a connected urban system.